Yvette and Kofi Moyo launched Real Men Cook® in 1990, and it became the largest family celebration in the country and presented annually on Father's Day, for 14 consecutive years. Today, Real Men Cook is the leading urban Father's Day experience. Millions share the experience through interactive news programming and other media coverage that reached over 136 million media audience impressions in 2002 and over 200 million this year. That's worth over $5 million in value in a single year. Beyond the media value is the intrinsic value of the Real Men® brand, 30 years after women's liberation, that points up the value and contribution of the males to healthy families and communities. Men and women alike appreciate and celebrate this concept. For grocery retail, Real Men Cook has opened up a new window for food preparation and home-cooking around Father's Day and has put meaning into a formerly 3rd rate observation by turning Father's Day into a family celebration that matters.
To learn more about Real Men Cook, visit
www.realmencook.com For more information about Conn Jackson, visit
www.conntv.com